Canada Market Research provides accurate, timely and relevant data to measure everything from customer usage to market awareness.
Our goal: providing your team with the right information that will enable you to provide your clients with insightful, strategic advice along with a virtual window into their respective markets.
While every CEO would love to reach out to each and every one of their customers, we all know that’s an impossible task. Enter focus groups, which allow organizations to observe or survey a sample of their target client base (in diads, triad or larger groups) in a controlled setting.
Given the competitiveness of their sector, businesses are constantly searching for innovative new ways to market their products or provide better customer service. Ethnographic research allows researchers to connect with respondents in situ – whether this be in their home, place of work or store. Researching in this capacity provides much richer insights into the behaviours, habits and perceptions of your target clientele.
It’s no secret that in many cases, consumers respond in greater numbers to online methods of communication versus traditional modes of contact.
We recruit for online communities, live online groups, bulletin boards and individual interviews.
Clients looking to do quantitative projects that require a specialized qualitative outreach have found their partner.
We excel when targeting participants that require high-level communications.
